MY STORY

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THE LABEL


In 2008 Monica McNab designed a small range of unique illustrated greeting cards for a London greeting card company Touchnote. This sparked the initial ideas and on return home to Australia in 2009 she further developed the range to establish the sustainable brand Monica McNab. Starting small as a hobby out of her love for creating and making, Monica’s products have blossomed with a wide variety of unique quirky cards, prints, tasteful souvenirs and much more.

​Monica's products all contain her hand illustrations, which are charming, cute, funny and full of character. Her work helps express the connections you feel between people and places.

People often ask Monica what inspires her. She says “It’s my love of people and nature that inspires me the most. I like nothing more than to see people smile and laugh, and to do my bit for the environment. I like making things for people, and I enjoy helping people express their sentiments to each other through the timeless art of illustration and hand writing.”

Whether you need to tell someone you love them, make them smile, share your latest travel experience, or are simply after something cute with a touch of whimsy, you've come to the right place!

It all started during a trip in Italy as a small child watching street artist paint beautiful pictures of quaint little villages. I always knew from that day that painting and drawing was my thing.

 

It took 20 years of nurturing this inner desire for my creative journey to take off. With a BA in textile design in my left hand, and a diploma in painting in the right, I travelled far and wide gaining inspiration and experience, stopping in the USA, Hong Kong and then Europe.

 

On returning home from my adventures I have realised my dream and now am pleased to bring you my unique illustrations and designs. 

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SUSTAINABLE FACTS


Monica’s products are all designed to minimise her carbon footprint and yours. Everything is made with a conscious choice to choose sustainability as a prime focus in manufacturing and design. Monica does this because she likes nature and thinks it is vital for our health and survival and she want to help protect it for the future. 

Sustainable practices:
-      Paper products are made from recycled paper or FSC approved papers and are natural not bleached or coated meaning they are better for biodegrading once thrown away or sent for further recycling;
-      Paper is one of the few truly sustainable products as paper is based on wood, a natural and renewable material. As young trees grow, they absorb CO2 from the atmosphere. Furthermore, as a wood product, paper also continues to store carbon throughout its lifetime;

-     Printing on demand with small runs minimises waste, minimising dead stock;
-     Paper sizes are standardised to minimise cutting so as to not waste resources;
-     Products are designed to use minimal ink with a minimal illustration style using the natural paper as the background rather than printing in a colour, therefore not wasting precious resources;
-    Products, if packaged, are packaged in cellophane, which is biodegradable;
-    Sourcing of supplies locally; reducing fossil fuels used in travel;
-   Where possible, products are sold in do it yourself flat packs, minimising packaging; and inducing the IKEA effect. The IKEA effect is a cognitive bias in which consumers place a disproportionately high value on products they partially created. Therefore, when you invest time to make something yourself, you form an emotional attachment to it. You will also take better care of it because you’re proud of what you have done and so you are less likely to throw it away; 
-    Printers use recyclable ink cartridges;
-    High quality ink is used ensuring that your product will last for many years and reduces throw away culture;
-    Package materials are recycled in house, reducing landfill;
 
Monica runs an ethical business; Choosing FSC approved papers means that the forests are responsibly managed and focused on conserving the natural habitats of plants and animals and respecting the rights of forestry workers and local communities. 
Products are made in Australia where strong regulations are in place for proper pay rates, and working conditions are safer due to strong health and safety standards.
 

If you have any suggestions on how to be more environmentally friendly or if you have any questions please contact me.

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